Founder | Sales, Marketing, & Business Development

January 2020 – Present

• Partnered with UNIT Parktech to sell and represent UNIT Surf Pool exclusively in the United States and other approved territories
• Put UNIT Surf Pool on the map in the United States and Generated the first two technology sales in this market, each averaging $2M+ in revenue
• Redesigned engaging and effective sales tools that accelerated inbound lead generation and improved the sales qualification process globally
• Coordinated the project development journey and streamlined communication between Global Teams from project initiation to completion (18-36 month avg project management timeline)
• Consulted on larger surf park development projects: site layout, operations, vendor selection, and branding
• Represented Clients as Industry Experts in multiple government presentations, hearings, and development proposals leading to effective and favorable results
• Designed and built interactive websites with analytical integration for Clients (Including Revel Surf Park, Cannon Beach AZ, UNIT Surf Pool and more)
• Selected, Trained, and Managed a team of Business Development Representatives
• Established a reputable collegiate internship program in collaboration with major universities across the US (SDSU, FSU, UCSD, and Berkely)
• Managed all business filing, finances, bookkeeping, accounting, payroll, and taxes, to keep our business operating in good standing

Global Marketing

January 2021 – July 2023

Exclusive US Sales Representative

January 2020 – Present

• Crafted a unique brand identity and channel messaging strategy
• Designed and built the UNIT Surf Pool website, social channels, and all digital sales tools
• Achieved explosive growth and Increased brand reach and recognition by over 9000% globally
• Developed content and press relations strategy and executed production
• Managed Postproduction photography and video editing in house
• Thoughtfully developed and integrated an effective SEO strategy via editorial copywriting significantly improving brand presence and searchability
• Managed high-touch customer communication and brand engagement on all social channels
• Delivered insightful analytical reporting and evaluation across all platforms monthly that led to increased performance
• Orchestrated a Tradeshow and Public Speaking circuit along with all booth and brand material design and production

OGIO Creative Content Manager & Marketing Specialist

April 2018 – March 2020

• Spearheaded development of a dynamic Global Digital Marketing Campaign Calendar (Q1-4)
• Managed the annual marketing content budget and spend allocation
• Delegated project needs and managed timelines to ensure completed campaign delivery by deadlines
• Directed campaign publishing and distributed final assets to brand partners and distributors
• Routinely evaluated site analytics to identify performance enhancing opportunities
• Partnered with external creative agency for high-value content production in line with major brand campaign KPIs, timeline, and budget parameters
• Managed affiliate marketing program and identified new strategic brand partnerships (NBA, NFL, MLB, X Games)
• Developed a top-performing Amazon Marketing Strategy with unique digital content tailored for high conversion while maintaining brand continuity (informative product images, feature videos, A+ content, brand store, keyword optimization, paid programmatic etc.)

Marketing Coordinator & Project Manager

January 2017 – April 2018

• Created strategic brand partnerships and affiliate marketing collaborations
• Organized and facilitated successful brand events and US Free 4 All Tour
• Improved paid digital advertising program which led to increased brand traffic and sales
• Managed apparel line procurement, sourcing, and distribution globally
• Reviewed legal contracts, agreements, and manage the capital expenditures budget
• Managed patent licensing accounts and successfully facilitated royalty payment collection of $300K+ in backdated and unpaid royalties

Brand Manager

January 2017 – April 2018

• Spearheaded the introduce an innovative new product category
• Facilitate brand first D2C sales model and ecommerce platform, led to top revenue driver in 8 months
• Develop and Manage go-to-market sales plan, retail pricing, and marketing budget
• Manage purchasing and sales forecast for wholesale & direct retail distribution
• Plan & implement e-commerce and paid digital advertising strategy
• Create marketing strategy, brand story, website, and digital content
• Manage a team of sales representatives and growing pro-athlete team
• Provide best-in-class customer service and warranty support

Purchasing Manager & Production Assistant

June 2015 – January 2017

• Managed all inventory purchase orders with offshore and domestic vendors
• Created and managed each product’s item master and financial dimensions in AX Dynamics
• Processed all invoices for each brand and charged appropriate budgeted accounts
• Resolved invoice discrepancies by reconciling short shipments and overpayments
• Managed inventory HTS import codes and declared assists on all commercial invoices
• Audited freight invoices and confirmed import pricing and duty
• Scheduled and Confirmed freight bookings in Expeditors OMB system
• Reviewed legal contracts, agreements, and managed the capital expenditures budget
• Managed patent licensing accounts and royalty collection

Sales Associate (Shred Specialist)

September 2013 – March 2015

• Exceed daily and quarterly product sales goals and quotas
• Educate customers on different surf, skate, snow, and apparel products and their unique performance advantages
• Attend brand clinics and educational opportunities to increase product knowledge and aid sales efforts
• Merchandise products stylishly by brand or seasonality to highlight experience or use case
• Build custom skateboard set-ups or repair customers’ existing boards
• Address and solve customer needs and provide excellent customer service

Lead Intern

January 2013 – March 2014

• Manage intern team to accomplish all work responsibilities
• Created Fundraising programs and CRM system
• Planned monthly outreach events
• Sought partnerships with like minded organizations throughout San Diego
• Tabled at seminars and events to represent the company and our mission
• Made decisions for the design and sourcing of our first apparel launch
• Maintain inventory accuracy
• Fulfill and ship orders worldwide

Wakeboarding & Rock Climbing Instructor

May 2013 – September 2013

• Instruct and supervise tailored lessons for children ages 6-17
• Develop and teach riders the necessary skills to reach their goals
• Respond to injuries by providing first aid, CPR, and back-boarding in all necessary situations
• Inspect all equipment and back up systems before use in each activity
• Daily setup and tear down of equipment for proper storage

Water Sports Camp Lead Staff & Wakeboarding Instructor

May 2011 – April 2013

• Responsible for organizing group activities and leading team of staff
• Instruct and supervise wakeboarding/surfing/sailing/ and kayaking lessons for ages 6-17
• Maintain daily operational duties and provide effective communication with parents or guardians
• Respond to injuries by providing first aid, CPR, and back-boarding in necessary situations
• Promote MBAC through tabling, flyer distribution, and information course offering sessions

Lifeguard & Water Safety Instructor

March 2007 – September 2009

• CPR & First Aid Certified
• Maintain close watch and ensure patron safety on premises at all time
• Provide lifesaving services for patrons in dangerous situations
• Instruct Swim lessons for patrons of all ages and skill types