Personal Details


Jessica O’Leary



[email protected]



San Diego State University | December 2014


Bachelor of Science in Business Administration


Marketing (Specialization in Professional Selling & Sales Management)


Bachelor of Arts in Liberal Arts and Sciences



Industry Experience

Waves & Water

Founder | Sales, Marketing, & Business Development

January 2020 – Present

  • Partnered with UNIT Parktech to sell and represent UNIT Surf Pool exclusively in the United States and other approved territories
  • Put UNIT Surf Pool on the map in the United States and Generated the first two technology sales in this market, each averaging $2M+ in revenue
  • Redesigned engaging and effective sales tools that accelerated inbound lead generation and improved the sales qualification process globally
  • Coordinated the project development journey and streamlined communication between Global Teams from project initiation to completion (18-36 month avg project management timeline)
  • Consulted on larger surf park development projects: site layout, operations, vendor selection, and branding
  • Represented Clients as Industry Experts in multiple government presentations, hearings, and development proposals leading to effective and favorable results
  • Designed and built interactive websites with analytical integration for Clients (Including Revel Surf Park, Cannon Beach AZ, UNIT Surf Pool and more)
  • Selected, Trained, and Managed a team of Business Development Representatives
  • Established a reputable collegiate internship program in collaboration with major universities across the US (SDSU, FSU, UCSD, and Berkely)
  • Managed all business filing, finances, bookkeeping, accounting, payroll, and taxes, to keep our business operating in good standing

UNIT Surf Pool

Global Marketing

January 2021 – July 2023

Exclusive US Sales Representative

January 2020 – Present

  • Crafted a unique brand identity and channel messaging strategy
  • Designed and built the UNIT Surf Pool website, social channels, and all digital sales tools
  • Achieved explosive growth and Increased brand reach and recognition by over 9000% globally
  • Developed content and press relations strategy and executed production
  • Managed Postproduction photography and video editing in house
  • Thoughtfully developed and integrated an effective SEO strategy via editorial copywriting significantly improving brand presence and searchability
  • Managed high-touch customer communication and brand engagement on all social channels
  • Delivered insightful analytical reporting and evaluation across all platforms monthly that led to increased performance
  • Orchestrated a Tradeshow and Public Speaking circuit along with all booth and brand material design and production

Callaway Golf

OGIO Creative Content Manager & Marketing Specialist

April 2018 – March 2020

  • Spearheaded development of a dynamic Global Digital Marketing Campaign Calendar (Q1-4)
  • Managed the annual marketing content budget and spend allocation
  • Delegated project needs and managed timelines to ensure completed campaign delivery by deadlines
  • Directed campaign publishing and distributed final assets to brand partners and distributors
  • Routinely evaluated site analytics to identify performance enhancing opportunities
  • Partnered with external creative agency for high-value content production in line with major brand campaign KPIs, timeline, and budget parameters
  • Managed affiliate marketing program and identified new strategic brand partnerships (NBA, NFL, MLB, X Games)
  • Developed a top-performing Amazon Marketing Strategy with unique digital content tailored for high conversion while maintaining brand continuity (informative product images, feature videos, A+ content, brand store, keyword optimization, paid programmatic etc.)

Liquid Force Wakeboards

Marketing Coordinator & Project Manager

January 2017 – April 2018

  • Created strategic brand partnerships and affiliate marketing collaborations
  • Organized and facilitated successful brand events and US Free 4 All Tour
  • Improved paid digital advertising program which led to increased brand traffic and sales
  • Managed apparel line procurement, sourcing, and distribution globally
  • Reviewed legal contracts, agreements, and manage the capital expenditures budget
  • Managed patent licensing accounts and successfully facilitated royalty payment collection of $300K+ in backdated and unpaid royalties


Brand Manager

January 2017 – April 2018

  • Spearheaded the introduce an innovative new product category
  • Facilitate brand first D2C sales model and ecommerce platform, led to top revenue driver in 8 months
  • Develop and Manage go-to-market sales plan, retail pricing, and marketing budget
  • Manage purchasing and sales forecast for wholesale & direct retail distribution
  • Plan & implement e-commerce and paid digital advertising strategy
  • Create marketing strategy, brand story, website, and digital content
  • Manage a team of sales representatives and growing pro-athlete team
  • Provide best-in-class customer service and warranty support

Liquid Force & Arbor Snowboards

Purchasing Manager & Production Assistant

June 2015 – January 2017

  • Managed all inventory purchase orders with offshore and domestic vendors
  • Created and managed each product’s item master and financial dimensions in AX Dynamics
  • Processed all invoices for each brand and charged appropriate budgeted accounts
  • Resolved invoice discrepancies by reconciling short shipments and overpayments
  • Managed inventory HTS import codes and declared assists on all commercial invoices
  • Audited freight invoices and confirmed import pricing and duty
  • Scheduled and Confirmed freight bookings in Expeditors OMB system
  • Reviewed legal contracts, agreements, and managed the capital expenditures budget
  • Managed patent licensing accounts and royalty collection

Sun Diego Boardshop

Sales Associate (Shred Specialist)

September 2013 – March 2015

  • Exceed daily and quarterly product sales goals and quotas
  • Educate customers on different surf, skate, snow, and apparel products and their unique performance advantages
  • Attend brand clinics and educational opportunities to increase product knowledge and aid sales efforts
  • Merchandise products stylishly by brand or seasonality to highlight experience or use case
  • Build custom skateboard set-ups or repair customers’ existing boards
  • Address and solve customer needs and provide excellent customer service

Compassion It

Lead Intern

January 2013 – March 2014

• Manage intern team to accomplish all work responsibilities
• Created Fundraising programs and CRM system
• Planned monthly outreach events
• Sought partnerships with like minded organizations throughout San Diego
• Tabled at seminars and events to represent the company and our mission
• Made decisions for the design and sourcing of our first apparel launch
• Maintain inventory accuracy
• Fulfill and ship orders worldwide

Onondaga Camp

Wakeboarding & Rock Climbing Instructor

May 2013 – September 2013

• Instruct and supervise tailored lessons for children ages 6-17
• Develop and teach riders the necessary skills to reach their goals
• Respond to injuries by providing first aid, CPR, and back-boarding in all necessary situations
• Inspect all equipment and back up systems before use in each activity
• Daily setup and tear down of equipment for proper storage

Mission Bay Aquatic Center

Water Sports Camp Lead Staff & Wakeboarding Instructor

May 2011 – April 2013

• Responsible for organizing group activities and leading team of staff
• Instruct and supervise wakeboarding/surfing/sailing/ and kayaking lessons for ages 6-17
• Maintain daily operational duties and provide effective communication with parents or guardians
• Respond to injuries by providing first aid, CPR, and back-boarding in necessary situations
• Promote MBAC through tabling, flyer distribution, and information course offering sessions

City of Glendale

Lifeguard & Water Safety Instructor

March 2007 – September 2009

• CPR & First Aid Certified
• Maintain close watch and ensure patron safety on premises at all time
• Provide lifesaving services for patrons in dangerous situations
• Instruct Swim lessons for patrons of all ages and skill types

Awards + Leadership

2016  Employee of the Year (Liquid Force)

Awarded at 2016 National Sales Meeting

• Excellence in the Workplace

• Leadership

• Successful Execution


1st Place Winner of Supply Chain Management Competition (2014)

Entrepreneur Society


Supply Chain Management Consulting Team (2014)

San Diego State University APICS and ISM Captain


Adobe Creative Suite (Photoshop/Illustrator)

Critical Thinking Skills: Logic, Analysis, and Deductive Reasoning in Problem Solving

Use of WordPress & Demandware

Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)

Amazon Marketing Services and Vendor Central

Critical Thinking Skills: Logic, Analysis, and Deductive Reasoning in Problem Solving

Market Analysis and Business Consultation

AX Dynamics

Do you think that we would make a good team?

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