OGIO Marketing Specialist & Digital Content Manager

April 2018 – Present

Duties:

• Create and Execute dynamic Global Digital Marketing Calendar (Q1-4)
• Coordinate deadlines and manage the flow of project needs to ensure delivery by critical deadlines
• Manage the production and publishing of content to the website, Amazon marketplace, blog, email campaigns, and social media platforms
• Routinely evaluate site analytics to identify opportunities and coordinate related site updates
• Work with agency to produce unique content while keeping them informed of key objectives, priorities, timelines and budget parameters
• Manage digital marketing campaign deliverables and distribution to various channels/partners
• Manage and optimize Paid Social Advertising and Programmatic campaign strategies to drive brand awareness, traffic, and sales
• Responsible for managing affiliate marketing program deliverables and identifying new prospective ‘brand-appropriate’ affiliate types (experience working with NBA, NFL, MLB, Pro Moto, and other various professional athletes and groups)
• Drive brand and product stories on Amazon through enhanced digital content that is tailored specifically to the high conversion channel yet still mirrors our website experience (informative product images, feature videos, A+ content, brand store, keyword optimization, paid programmatic etc.)

Marketing Coordinator & Project Manager

January 2017 – April 2018

Marketing Coordinator Duties:

• Seek out and create strategic brand partnerships and collaborations
• Organize and facilitate successful marketing events and tours
• Analyze and utilize marketing data to facilitate greater audience and increase exposure
• Develop E-Commerce strategy and sales promotion programs
• Create/Collect content for social media
• Manage apparel procurement and sourcing globally

Project Management Duties:

• Organize and facilitate weekly staff and product line meetings
• Create agendas, timeline overviews, and document progress for each meeting
• Manage capital expenditures budget
• Review legal contracts and agreements
• Manage patent licensing accounts and facilitate royalty payment collection
• Monitor and purchase office supplies and maintain service on equipment

WAKEFOIL

Brand Manager

January 2017 – Present

• Sales & forecasting for wholesale & direct retail distribution
• Manage product line
• Plan & implement E-Commerce strategy
• Create and facilitate marketing strategy and brand image
• Create social content and interaction with consumers
• Manage a team of sales representatives
• Manage growing pro athlete team and social influencers
• Provide customer service and warranty support

Liquid Force & Arbor Snowboards

Purchasing Manager & Production Assistant

June 2015 – January 2017

Production/ Purchasing/ Inventory Management Duties:

• Communicate with offshore vendors to manage built inventory and maintain inventory accuracy
• Follow-up with warehouse management and vendors to problem solve discrepancies
• Confirm all International orders and shipments for billing
• Purchase order entry and maintenance
• Create and maintain each product’s item master and financial dimensions
• Process all invoices for each brand and charge appropriate budgeted accounts
• Resolve invoice discrepancies: reconcile short shipments and overpayments
• Prepare wire and check requests
• Make sure direct shipments are accounted for from master production invoices
• Send Production POs to management for approval
• Update import codes and declare assists on all commercial invoices
• Audit freight invoices and confirm import pricing and HTS codes
• Confirm vendor bookings in Expeditors OMB system

Executive Assistant/ Project Management Duties:

• Manage capital expenditures budget
• Review legal contracts and agreements
• Manage patent licensing accounts and facilitate royalty payment collection
• Organize and facilitate weekly staff, shipping, and product line meetings
• Create agendas, timeline overviews, and document progress for each meeting
• Review employee expense reports
• Monitor and purchase office supplies and maintain service on equipment
• Reinforce daily office procedures and policies for employees

Sun Diego Boardshop

Sales Associate (Shred Specialist)

September 2013 – March 2015

• Superior skate and surf knowledge
• Address and solve customer needs
• Provide knowledge of brand differentiation and their unique product offerings
• Meet and surpass daily and quarterly sales goals and quotas
• Provide excellent customer service and communication

Compassion It

Lead Intern

January 2013 – March 2014

• Manage intern team to accomplish all work responsibilities
• Created Fundraising programs and CRM system
• Planned monthly outreach events
• Sought partnerships with like minded organizations throughout San Diego
• Tabled at seminars and events to represent the company and our mission
• Made decisions for the design and sourcing of our first apparel launch
• Maintain inventory accuracy
• Fulfill and ship orders worldwide

Onondaga Camp

Wakeboarding + Waterskiing + Ropes Course Instructor

May 2013 – September 2013

• Instruct and supervise tailored lessons for children ages 6-17
• Develop and teach riders the necessary skills to reach their goals
• Respond to injuries by providing first aid, CPR, and back-boarding in all necessary situations
• Inspect all equipment and back up systems before use in each activity
• Daily setup and tear down of equipment for proper storage

Mission Bay Aquatic Center

Water Sports Camp Lead Staff + Instructor + Marketing

May 2011 – April 2013

• Responsible for organizing group activities and leading team of staff
• Instruct and supervise wakeboarding/surfing/sailing/ and kayaking lessons for ages 6-17
• Maintain daily operational duties and provide effective communication with parents or guardians
• Respond to injuries by providing first aid, CPR, and back-boarding in necessary situations
• Promote MBAC through tabling, flyer distribution, and information course offering sessions

Redline Marketing Inc.

Marketing + Promotions Team Leader

June 2011 – September 2011

• Promoting, set up and tear down at daily special event location
• Managing and leading my own team
• Responsible for handling interviews and training new employees
• Responsible for handling all inventory, credit and cash receivables for my team