Objectives:

• Increase user engagement and likes per post
• Avoid redundancy by adding more lifestyle and artistic photos
• Establish consistent brand color palette
• Keep text in stories and remove text from feed posts

Instagram Posts

Instagram Stories

Objectives:

• Create new and relevant content to revitalize marketing initiatives
• Capitalize on holiday buying and increase direct sales
• Create unique holiday marketing assets for D2C retargeting program

Creative Direction

Digital Banners

Objectives:

• Introduce a new brand and new innovative sport
• Validate the brand and build trust
• Educate consumers
• Make approachable, fun, and exciting

Homepage

Events

Testimonials