Liquid Force
Social Media / Email Marketing / Paid Advertising / Event Planning / Partner Collaborations
Social Media
Objectives:
- Turn Instagram to Plan-agram
- Increase user engagement and likes per post
- Create cool, engaging and relevant posts a head of time
- New creative collage campaign concept
- Advertise product we sell direct in stories
Instagram Grid
![](https://jessicaoleary.com/wp-content/uploads/2019/01/Social-1-1.png)
Instagram Stories
![](https://jessicaoleary.com/wp-content/uploads/2019/01/LF-SociaMedia-2.jpg)
Email Marketing
Objectives:
- Grow our list of email subscribers
- Increase traffic to our website
- Increase direct sales
- Create intriguing material in line with our current marketing initiatives
- Grow our list of email subscribers
- Increase traffic to our website
- Increase direct sales
- Create intriguing material in line with our current marketing initiatives
Email Newsletter
Email Newsletter
![](https://jessicaoleary.com/wp-content/uploads/2019/01/1-Subject-Sweater-Weather.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/3-Subject-New-Year-New-You.-Ride-More.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/2-Subject-Shop-the-Drop-Liquid-Force-Holiday-Gift-Guide.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/JANUARY-SENCOND_newsletter.jpg)
Direct To Consumer Paid Advertising
Direct To Consumer Paid Advertising
Objectives:
- Increase direct sales through paid digital advertising
- Dynamic consumer retargeting
- Test image performance and copy performance
- Audience split testing
- Increase direct sales through paid digital advertising
- Dynamic consumer retargeting
- Test image performance and copy performance
- Audience split testing
Google Paid Retargeting Ads
Google Paid Retargeting Ads
(Image Testing)
(Image Testing)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/300X600_C1_WATSON.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/300X600_B1_RIOT.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/300X600_A1_BOB.jpg)
(Text Testing)
(Text Testing)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/300X600_B1_RIOT.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/300X600_B3_RIOT.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/300X600_B2_RIOT.jpg)
Facebook Carousel Ads
Facebook Carousel Ads
![](https://jessicaoleary.com/wp-content/uploads/2019/01/FACEBOOK-LAYOUT.png)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/CAROUSEL-LAYOUT-COMPS.png)
Event Planning
Event Planning
Objectives:
- Free For All- Nationwide tour with over 40 cable park takeovers and boat events
- Create a one of a kind experience with our consumers through grass roots activation
- Get consumers to demo our new product line
- Grow the sport of wakeboarding by providing free riding, free lessons from pros, and free gear
- Create fun, energetic, approachable, and exciting marketing assets to promote the tour
- Free For All- Nationwide tour with over 40 cable park takeovers and boat events
- Create a one of a kind experience with our consumers through grass roots activation
- Get consumers to demo our new product line
- Grow the sport of wakeboarding by providing free riding, free lessons from pros, and free gear
- Create fun, energetic, approachable, and exciting marketing assets to promote the tour
Instagram Posts
![](https://jessicaoleary.com/wp-content/uploads/2019/01/INSTA3.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/INSTA4.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/INSTA5.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/INSTA6.jpg)
Social Cover Photo
![](https://jessicaoleary.com/wp-content/uploads/2019/01/BANNER2.jpg)
Posters
![](https://jessicaoleary.com/wp-content/uploads/2019/01/F4A-FINAL-BOAT-2.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/F4A-FINAL-CABLE-2.jpg)
Landing Page
![](https://jessicaoleary.com/wp-content/uploads/2019/01/f4a-email.jpg)
Partner Collaborations
Partner Collaborations
Objectives:
- Breast Cancer Awareness Month special project
- Raise awareness and funding for B4BC, an awesome non-profit organization
- Create unique content w/ pro rider Melissa Marquardt (B4BC Ambassador)
- Promote brand social responsibility and support an awesome cause
- Breast Cancer Awareness Month special project
- Raise awareness and funding for B4BC, an awesome non-profit organization
- Create unique content w/ pro rider Melissa Marquardt (B4BC Ambassador)
- Promote brand social responsibility and support an awesome cause
Hero Banner
![](https://jessicaoleary.com/wp-content/uploads/2019/01/B4BC-LF-MAIN-BANNER4.jpg)
Instagram Posts
![](https://jessicaoleary.com/wp-content/uploads/2019/01/INSTA1.png)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/INSTA6.png)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/INSTA5.png)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/INSTA3.png)
Footer Banner
![](https://jessicaoleary.com/wp-content/uploads/2019/01/B4BC-LF-PRODUCT-BANNER2.jpg)
Email Newsletter
![](https://jessicaoleary.com/wp-content/uploads/2019/01/NOVEMBER_newsletter-B4BC.jpg)