OGIO
Content Creation / Ecommerce Marketplace Development / Digital Advertising
Content Creation
Social Media
Objectives:
- Identify top engaging post types through data analysis
- Use data to optimize content creation and increase overall performance
- Increase product demand and brand equity through engaging lifestyle content
- Educate the consumer through captivating video and photography
- Identify top engaging post types through data analysis
- Use data to optimize content creation and increase overall performance
- Increase product demand and brand equity through engaging lifestyle content
- Educate the consumer through captivating video and photography
Color Introductions
Color Introductions
Woodland Camo
![OGIO Camo Color Introduction OGIO Camo Color Introduction](https://jessicaoleary.com/wp-content/uploads/2019/08/Camo_Color_Intro.jpg)
Glow Orange
![OGIO Glow Orange Color Introduction social photo. Orange Backpack with oranges all around it. OGIO Glow Orange Color Introduction social photo. Orange Backpack with oranges all around it.](https://jessicaoleary.com/wp-content/uploads/2019/10/Orange-Color-Shoot.jpg)
Charcoal
![OGIO Charcoal backpack on gray cinder blocks OGIO Charcoal backpack on gray cinder blocks](https://jessicaoleary.com/wp-content/uploads/2019/10/Charcoal-Home-Page_Hero-Banner_1380-x-800.jpg)
Packing Tips
Holiday Knolling
![OGIO Fathers Day Knolling shot. Organization of golf items for Fathers Day. OGIO Fathers Day Knolling shot. Organization of golf items for Fathers Day.](https://jessicaoleary.com/wp-content/uploads/2019/08/OGIO_Fathers_Day_Knolling.jpg)
![OGIO St. Patty's Day Holiday Knolling shot OGIO St. Patty's Day Holiday Knolling shot](https://jessicaoleary.com/wp-content/uploads/2019/08/OGIO-St.-Pattys-Day-Holiday.jpg)
Brand Campaigns
Objectives:
- Identify key messaging
- Create go-to-market strategy
- Create campaign headlines and taglines
- Work with design team to bring campaign to life aesthetically
- Work with agency and internal creative team to create assets for all consumer touchpoints
- Maintain campaign consistency throughout all channels
Live Your Go | Influencer Campaign
Live Your Go | Influencer Campaign
Discarded To Durable | Sustainability Campaign
Discarded To Durable | Sustainability Campaign
Strategic Partner Collab: MIZU x OGIO | Sustainability Campaign
![OGIO x MIZU collab reusable water bottle to reduce single use plastic OGIO x MIZU collab reusable water bottle to reduce single use plastic](https://jessicaoleary.com/wp-content/uploads/2019/08/Battling_Single_Use_Plastic_with_MIZU.jpg)
![OGIO x MIZU collab reusable water bottle OGIO x MIZU collab reusable water bottle](https://jessicaoleary.com/wp-content/uploads/2019/08/MIZUxOGIO_Collab.jpg)
FUSE | Collection Campaign
![](https://jessicaoleary.com/wp-content/uploads/2019/10/19-075_Fuse-Digital-Banner-AdsFUSE-Web-Banners-1280x960.jpg)
All Elements Outerwear | Collection Campaign
Ensure Campaign Consistency Throughout All Consumer Touchpoints
![](https://jessicaoleary.com/wp-content/uploads/2019/08/Direct-to-Consumer-Touchpoints_Outerwear-Campaign_3.jpg)
Ecommerce Marketplace Development
Amazon
Objectives:
- Best in class product representation as determined by Amazon specific best practices and data
- Optimize product education and cross-selling opportunities where applicable
- Bring brand identity and brand experience to channel outside of owned and operated website
- Ensure quality brand representation through high quality images and consistent strategy
Visual Product Information / Features and Benefits
Visual Product Information / Features and Benefits
![OGIO FUSE 25 Backpack Panel Loader Front Side Infographic OGIO FUSE 25 Backpack Panel Loader Front Side Infographic](https://jessicaoleary.com/wp-content/uploads/2019/10/Fuse25_Cobalt_1.jpg)
![OGIO FUSE 25 Backpack Panel Loader Back Side Infographic OGIO FUSE 25 Backpack Panel Loader Back Side Infographic](https://jessicaoleary.com/wp-content/uploads/2019/10/Fuse25_Cobalt_2.jpg)
Product Page A+ Content
Product Page A+ Content
![OGIO FUSE Collection A+ Content OGIO FUSE Collection A+ Content](https://jessicaoleary.com/wp-content/uploads/2019/10/OGIO-FUSE-Collection-A-Content-1.jpg)