Social Media

Objectives:

• Identify top engaging post types through data analysis
• Use data to optimize content creation and increase overall performance
• Increase product demand and brand equity through engaging lifestyle content
• Educate the consumer through captivating video and photography

Color Introductions

Woodland Camo

Glow Orange

Charcoal

Packing Tips

Holiday Knolling

Brand Campaigns

Objectives:

• Identify key messaging
• Create go-to-market strategy
• Create campaign headlines and taglines
• Work with design team to bring campaign to life aesthetically
• Work with agency and internal creative team to create assets for all consumer touchpoints
• Maintain campaign consistency throughout all channels

Live Your Go | Influencer Campaign

@raylivez

@msjeanettejenkins

@pashatheboss

@willdabeast__

Discarded To Durable | Sustainability Campaign

Strategic Partner Collab: MIZU x OGIO | Sustainability Campaign

FUSE | Collection Campaign

All Elements Outerwear | Collection Campaign

Ensure Campaign Consistency Throughout All Consumer Touchpoints

Amazon

Objectives:

• Best in class product representation as determined by Amazon specific best practices and data
• Optimize product education and cross-selling opportunities where applicable
• Bring brand identity and brand experience to channel outside of owned and operated website
• Ensure quality brand representation through high quality images and consistent strategy

Visual Product Information / Features and Benefits

Product Page A+ Content

Product Walk Through Video