WAKEFOIL
Social Media / Creative Direction / Digital Marketing / Website Strategy
Social Media
Objectives:
- Increase user engagement and likes per post
- Avoid redundancy by adding more lifestyle and artistic photos
- Establish consistent brand color palette
- Keep text in stories and remove text from feed posts
- Increase user engagement and likes per post
- Avoid redundancy by adding more lifestyle and artistic photos
- Establish consistent brand color palette
- Keep text in stories and remove text from feed posts
Instagram Posts
![](https://jessicaoleary.com/wp-content/uploads/2019/01/instagram-photo-1.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/instagram-photo-11.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/instagram-photo-2.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/instagram-photo-3.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/instagram-photo-4.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/instagram-photo-6.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/instagram-photo-7.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/instagram-photo-9.jpg)
Instagram Stories
![](https://jessicaoleary.com/wp-content/uploads/2019/01/instastory_photo-1.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/instastory_photo-2.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/instastory_photo-3.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/instastory_photo-4.jpg)
Photoshoots
Objectives:
- Create new and relevant content to revitalize marketing initiatives
- Capitalize on holiday buying and increase direct sales
- Create unique holiday marketing assets for D2C retargeting program
- Create new and relevant content to revitalize marketing initiatives
- Capitalize on holiday buying and increase direct sales
- Create unique holiday marketing assets for D2C retargeting program
Creative Direction
Creative Direction
![](https://jessicaoleary.com/wp-content/uploads/2019/01/A82V7144-1-1.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/A82V8152-1.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/A82V7144-1-1.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/A82V8152-1.jpg)
Digital Banners
Digital Banners
![](https://jessicaoleary.com/wp-content/uploads/2019/01/300x250-2.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/300x250.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/300x600-1.gif)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/300x600-1.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/300x600.jpg)
![](https://jessicaoleary.com/wp-content/uploads/2019/01/728x90.jpg)
Website Strategy
Website Strategy
Objectives:
- Introduce a new brand and new innovative sport
- Validate the brand and build trust
- Educate consumers
- Make approachable, fun, and exciting
- Introduce a new brand and new innovative sport
- Validate the brand and build trust
- Educate consumers
- Make approachable, fun, and exciting
Homepage
Homepage
![](https://jessicaoleary.com/wp-content/uploads/2019/01/wakefoil-web-design-v2.jpg)
Events
Events
![](https://jessicaoleary.com/wp-content/uploads/2019/01/events.jpg)
Testimonials
Testimonials
![](https://jessicaoleary.com/wp-content/uploads/2019/01/screencapture-thewakefoil-testimonials-2018-03-15-01_44_59.jpg)