Press Relations and Earned Media

Objectives:

• Identify opportunities to share the brand and increase recognition
• Write and submit articles and relevant news to various industry media publications
• Engage in media interview opportunities
• Write engaging award submissions that highlight brand advantages and characteristics
• Maintain brand messaging consistency throughout all channels
• Increase exposure and reach

Waves of Innovation Award | Outstanding Excellence in Sustainability

Articles, Interviews, & Earned Media

Public Speaking and Tradeshows

Objectives:

• Personally represent the brand and share the key advantages of the product through presentations and round table conversations
• Create relationships with vendors, suppliers, and consumers in the space
• Increase credibility through industry networking and event participation
• Be a voice in the industry through engaging panel topics and presentation opportunities
• Spread awareness and enter new and strategic channel opportunities

Surf Park Expert Panel Representation

World Waterpark Association Symposium 2023

Creating Waves: A Discussion about Surf Parks

The popularity of surfing has grown exponentially thanks to new technologies in wave generation that are bringing ocean swells inland… even to a waterpark near you! Whether at waterparks, hotels, retail centers, or F&B locations, these surf simulators bring a new clientele who are desperate for waves on demand, while also creating an attraction for other guests to become engaged spectators. In this moderated panel, you’ll hear from the top makers of surf simulators and wave generation technology as they share the unique aspects of each system. Bring your questions for some Q&A to learn everything you want to know.

Surf Park Summit 2023

Future Forward: Innovation in Surf Park Development

A panel exploring unique approaches and business models in surf parks with insights from innovative industry leaders. How have you made an impact to grow reach? What innovations in technology have you used to increase consumer engagement? What have you seen be successful in content marketing in this sector?

Surf Park Summit 2022

Evolution of Surf Brand Marketing, and How New Trends in Surf Parks Will Change the Surf Industry

This panel, moderated by Bryan Dickerson from WavePoolMagazine, focuses on the intersection of surf brands and surf parks. How does the surf industry view wave pools, and more importantly, how are surf brands working with (and not working with) surf park developers? Our panelists represent a wide variety of surf park/surf brand relationships at work.

Surf Park Summit 2021

The Evolution of Surf Park Culture:

Surfing is an indigenous sport with a long history and deep culture. Born across many pre-colonial coastal cultures, perfected in the Hawaiian islands, then shared with the world through the early 20th century, surfing is a sport that connects millions of saltwater enthusiasts all over the world every day with shared experiences. What happens in a world where freshwater surfing in human-made pools takes place vast distances from the nearest coastline? The answer is certainly going to be exciting! This panel explores the evolution of surf park culture. How do we build culture around a surf park even before waves are breaking? What might surf park culture become in the future? How can surf parks connect with and become part of the rich and storied evolution of surfing and elevate beyond being just another water park attraction?